生成中...【新闻麻辣烫】
阿迪达斯也要"涨价跑"了！美国关税大棒一挥，这家德国运动品牌直接多掏2亿欧元"过路费"，只好把账单转嫁给美国消费者。最搞笑的是，CEO古尔登一边哭穷说"不知道涨价后消费者还买不买账"，一边又秀出上半年121亿欧元的销售额——这波"痛并快乐着"的表演，简直比世界杯点球大战还精彩！不知道那些穿着Gazelle和Samba的美国潮人们，看到涨价通知时会不会集体上演"灵魂出窍"？（背景音请自动播放《Money Money Money》ABBA版）
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**Adidas to hike US prices as tariffs add €200m costs**
阿迪达斯因关税增加2亿欧元成本将提高美国售价
**The German sportswear giant warned new US import tariffs will cost an extra €200m this year, forcing price rises for American customers.**
这家德国运动品牌巨头警告称，美国新进口关税将使今年额外增加2亿欧元成本，迫使美国消费者面临涨价。
**CEO Bjorn Gulden said the 20% Vietnam and 19% Indonesia tariffs will"directly increase product costs" but demand impact remains unclear.**
首席执行官比约恩·古尔登表示，越南20%和印尼19%的关税将"直接增加产品成本"，但对需求的影响尚不明确。
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**Nearly half of Adidas products come from Vietnam (27%) and Indonesia (19%) - both hit by new US trade deals this month.**
阿迪达斯近半数产品来自越南(27%)和印尼(19%)——两国本月均受美国新贸易协定影响。
**Rival Nike already raised US prices in June, warning tariffs could add $1bn to its costs.**
竞争对手耐克已于6月提高美国售价，警告关税可能增加10亿美元成本。
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**Despite tariff woes, Adidas posted strong H1 results: sales up 7.3% to €12.1bn with pre-tax profit nearly doubling to €1bn.**
尽管受关税困扰，阿迪达斯上半年业绩强劲：销售额增长7.3%至121亿欧元，税前利润翻倍至10亿欧元。
**Footwear sales grew 9% and apparel 17% in Q2, showing robust demand for Gazelle and Samba trainers.**
第二季度鞋类销售额增长9%，服装增长17%，显示Gazelle和Samba运动鞋需求旺盛。
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**Gulden admitted Adidas can't shift most production to the US to avoid tariffs.**
古尔登承认阿迪达斯无法将大部分生产转移至美国以避免关税。
**"We're monitoring inflation risks but must pass on some cost increases," he told investors.**
"我们正在监控通胀风险，但必须转嫁部分成本上涨，"他告诉投资者。
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**The price hikes come as sportswear brands face squeezed margins globally.**
涨价之际，运动品牌正面临全球利润率挤压。
**Analysts warn consumers may trade down if inflation persists, hitting premium brands hardest.**
分析师警告若通胀持续，消费者可能转向低价产品，对高端品牌打击最大。
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**Adidas shares fell 3% on the news, reflecting investor concerns over pricing power.**
消息公布后阿迪达斯股价下跌3%，反映投资者对定价能力的担忧。
**The company maintained full-year guidance but flagged"significant macroeconomic uncertainties".**
该公司维持全年指引，但指出"重大宏观经济不确定性"。
